Three pan-European international fast food chains wanted to decrease the cost of their packaging.

SpringTide brought the requirements of the clients together, checked EU Competition ruling and conducted negotiations with suppliers in order to broker the optimum solution for each party. Confidentiality was paramount as, despite cooperating in this venture, the companies involved wanted to protect their own specifications and nuanced solutions.

The programme achieved a massive return on investment. ‘Despite a European and global increase in commodity prices, SpringTide managed to broker a deal that made substantive financial returns on the category whilst also increasing the specification,’ said one of the consortium members. ‘We are delighted with the results.’