RBS Six Nations Rugby from an Analytical Viewpoint

Posted on February 4th, 2016 by

Saturday sees the start of one of the biggest events in the sporting year – the RBS Six Nations Rugby.

Going back to basics, the RBS Six Nations is a competition between England, Wales, Ireland, Scotland, France and Italy and is one of the oldest competitions in the world, with the first one held in 1883.  The game on Saturday kicks off not just any Six Nations, but the big one, the first one after the World Cup in 2015.  This is the Six Nations for one nation to bring back a trophy and show finally who the best is for a whole year.

SpringTide’s Shelley Everton has taken a look at the numerous facts and figures around the event itself, before you even start looking at the fixtures and results!

In 2015, 2.5 million tickets were sold across all of the venues, with the capacity of each Stadium as follows –

According to RBS, in 2014 the Six Nations provided a £375 million boost to the economy. Their key findings were as follows –

  • In addition to the £375 million boost to the participating economies, the cities that host the matches (London, Dublin, Paris, Rome, Edinburgh and Cardiff) are expected to benefit by around £150 million.
  • Almost 3,100 full time equivalent jobs for a year were generated in the participating countries, with the host cities benefiting from the creation of 1,800 jobs.
  • This boost in the economy comes at what is usually a quiet time for tourism.  RBS has estimated that in Edinburgh alone occupancy rates in hotels jump by almost one quarter, with the local area receiving an extra £33 million as an army of supports flow into the city from home and abroad.
  • The main sectors to benefit from the Six Nations are the food, drink and accommodation sectors, with spend in these areas predicted to be as follows –

During the Six Nations in 2015, Twickenham saw an increase of 170% in spending in their pubs and bars, whereas Cardiff saw a 208% increase. Twickenham also saw an increase of 140% in spending in restaurants and Cardiff saw a 48% increase.

Even if you are not travelling to a match, the chances are that you will be watching it at home, along with one of the 26 million that did so last year, with 8.7 million people watching the Wales v England game – the highest TV audience figure throughout the tournament across all the six nations’ broadcasting channels.

For the 2015 final game, video clips were being viewed 270 million times on social media and the official tournament hashtag was used twice a second for the tournament’s duration.

So however you show your support for the Rugby, enjoy the game take a moment to think about what a giant feat it is and how so many varying elements have been pulled together to make it happen.

Your supply chain may not be as complex as the Six Nations, but it still needs to be efficient! To find out how SpringTide can help you, get in touch with us today.

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