This year marks the 21st FIFA World Cup tournament which has taken place every 4 years since 1930 (excluding 1942 and 1946 due to the Second World War). Itis an international event that attracts more viewers than the Olympic Games and the final match often attracts roughly 700 million viewers; nearly one tenth of the world’s population! In light of this, it’s no surprise that the 2018 World Cup is predicted to generate around $6.4 billion of revenue.
Thomas Thompson's blog
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